Study On Packaging Color Of Silk Road Tour Souvenir

In the realization of the modern material life satisfaction,people desire to pursue more advanced spiritual enjoyment,tourism has become a modern spiritual enjoyment type,souvenirs,as to the emotion of tourism information carrier and its packaging to the role in promoting the sales of tourist souvenirs,is the key to raising the quality of tourism souvenirs.And the connotation of cultural tourism,need strong historical value on the background,for the travel behavior,with historical and cultural value of tourism are endowed with meaning.The ancient Silk Road created rich and colorful Chinese culture.It has both historical and cultural value and tourism value.Therefore,the Silk Road of historical,cultural and ideological and modern tourist souvenirs packaging integration is to promote the Silk Road culture communication is an important way.The research of this topic comes from the project of the Social Science Fund Project(2014I35)"the Silk Road Economic Belt Shaanxi tourism cultural commodity design innovation research" under the sub topic research.The Silk Road,the prosperous period of color of Tang Dynasty divided type series of were extracted and analyzed and applied to modern tourism souvenirs packaging design through the practice of the Silk Road history retrospect and Prospect of the designed a set with features of the Silk Road tourism souvenirs packaging.Study is divided into three parts,in the first part,the history and culture of the Silk Road as the foundation,which brings to the research subject and influence to promote the described,followed by the query of historical data and field investigation results described in the text to analyze the color of Tang Dynasty.In the second part,the collected picture material is analyzed and extracted,and the unique model of the Silk Road color system is established.The last part is the rational use of the color of the Silk Road in the tourist souvenirs packaging,the Silk Road tourism souvenirs design design tourist souvenirs related to tea culture series product packaging.Study of the Silk Road culture color characteristics and color scheme can provide a color guide for the design of the subject,the rich silk road color research and packaging color design field and direction for the later study of the Silk Road culture of clothing,handicrafts,souvenirs and so provides application reference of color design.The purpose of this paper is through research,design,and application review culture along the Silk Road and the Silk Road culture try to dig,and combined withthe tourism souvenirs packaging design to show,make people intuitively feel the Silk Road culture,the history of the Silk Road aftertaste.