Study On Luoyang Tourism Souvenirs Packaging Design Based On Heluo Culture

Heluo Culture is one of the most important cultural context Chinese in regional culture, isthe source of Chinese culture. The history, politics, economy, culture Chinese center inHeluoarea, the core parts which is now in Henan city of Luoyang province. In recent yeats,Luoyang tourism industry is booming, Heluo Culture bring the unique souvenirs that you cansee everywhere. However, behind the level of packaging design becomes an important factorin the development of Luoyang tourist souvenirs, many problems, a single pallet packagingcategory, a serious lack of cultural connotation and brand image region. Therefore, forLuoyang tourist souvenir packaging design research is imperative.This page from the development of Heluo Culture of Luoyang, Luoyan and the influenceof tourism development, Heluo characteristic elements of culture, as Heluo Culture spirit, andLuoyang tourist souvenir packaging design material and then, Through the market survey ofLuoyang tourist souvenir packaging, inductive charateristics souvenirs, summarizes the mainproblems existing in the packaging design, and the results of the research are analyzed andsummarized, to establish the design positioning. Finally, a set of Luoyang tourism souvenirspackaging design innovation method proposed in Heluo Culture background, taking Luoyangas an example to explore the characteristics of tourist souvenirs, Heluo Culture elements intomodern packaging design, and strive to improve the level of Luoyang tourism souvenirspackaging design, and for Heluo Culture spirie, For international cultural and tourist city ofLuoyang construction.