The Research Of The Cooperation Models Of Cultural Tourism On Maritime Silk Road In Coastal Cities Of Fujian

With the globalization and the in-depth development of international and domestic tourism,as well as the new trend of deep change and integration of tourism industry,the competition between regions has become more and more fierce.The tourism cooperation between regions has become the focus of tourism research.The germination and the practice of regional tourism cooperation are of great significance to the transforming of tourism development pattern and the enhancing of regional tourism competitiveness.In recent years,under the initiative of the national "the Belt And Road" initiative,"Maritime Silk Road" cultural tourism cooperation has become an important point of strength for the tourism development of the provinces and regions along the belt and road,especially the cooperation within the province.Therefore,this paper,taking the coastal cities of Fujian as the center,the writer discusses the mode and mechanism of "Maritime Silk Road" cultural tourism cooperation development.It not only has practical significance for the development of "Maritime Silk Road" tourism in Fujian Province,but also has important reference meanings for other "Maritime Silk Road" tourism cooperation along the provinces and autonomous regions.On the basis of distinguishing and defining the concepts of "the Belt And Road" initiative,Maritime Silk Road,cultural tourism,"Maritime Silk Road" cultural tourism and "Maritime Silk Road" cultural tourism resources.Through literature induction,this paper makes a preliminary analysis of the "Maritime Silk Road" cultural tourism resources in coastal cities of Fujian.Based on the policies and statistical data that can reflect the development of "Maritime Silk Road" tourism in Fujian.In this paper,entropy method is used to evaluate and analyze the competitiveness of "Maritime Silk Road" cultural tourism in coastal cities of Fujian.Then,from the perspective of comparative analysis,the paper examines the basis,current situation,advantages and obstacles of the development of "Maritime Silk Road" cultural tourism cooperation in the coastal areas of Fujian,laying a foundation for the construction of cooperation models and guarantee mechanism.It is found that,the coastal cities of Fujian have obvious advantages in "Maritime Silk Road" cultural tourism resources,overseas Chinese resources,location conditions and policies.At the same time,there are also some problems in this region,such as the product and marketing system is not in place,the "Maritime Silk Road" brand is not prominent,the resource connotation mining is not sufficient,the customer market competition pressure is big,the enterprise participation strength is not enough,the core area driving effect is not strong and the long-term cooperation mechanism is lack.On the basis of fully understanding the advantages and problems,this paper is guided by symbiosis theory,stakeholder theory and core-edge theory.From the three perspectives of elements,subjects and space,this paper puts forward the cooperation mode of "Maritime Silk Road" tourism in Fujian,and then constructs the "Maritime Silk Road" cultural tourism development mechanism including cooperation mechanism,operation mechanism,benefit sharing mechanism and spatial action mechanism,which strives to provide scientific basis and practical reference for the development of "Maritime Silk Road" cultural tourism in Fujian,and also provides ideas for the specific implementation of "the Belt And Road" initiative in China.