| With the rapid economic development, living standards improve people’s spiritual and cultural life, leisure and tourism projects and more attention. In recent years, tourism has been the strong development of red tourism has been highly valued, but the pace of development of tourist souvenirs dwarfed red souvenirs packaging design is exactly the same. This makes the development of red tourism get deeper in to some extent.As the market continues to strengthen economic competitiveness, business development at attention while the red tourist souvenirs, began to focus on the red souvenir packaging design, from outside to inside to explore the unique value of the product. Excellent package design not only help to improve their visibility, improve work efficiency, but also conducive to the connotation of the region’s cultural products; conducive to promoting regional products industry management and development, while helping to protect the local heritage cultural heritage.Red Xiangtan, Hunan has a historical and cultural resources is unmatched by other provinces, based on the modern market, to art and design ideas and methods, and to explore the red tourist souvenirs Xiangtan extension packaging design and contentPeople-oriented paper, red for quality, innovation is the soul, research concepts, principles, functions, transportation and other aspects of tourism souvenirs from red packaging design. Through in-depth analysis of the status quo Xiangtan red souvenirs packaging design and problems, develop innovative packaging design, in order to better promote learning and enlightenment play a role in red tourism souvenirs and other tourist souvenirs geographical red packaging design and brand... |