A Study Of Brand Promotion In China Shanghai International Arts Festival

Since the festival is held every year in the period, their attention will gradually be affected by other events, and then the appeal will disappear, thereby maintaining its influence is very important. At this time, when brand appears as the most recognizable symbol of the arts festival, will be able to gradually establish a faithful and reliable brand image among the audience, and making the audience to produce a sense of trust in the arts festival performance, and then gradually form the habit of consumption, having to admit that brand is the symbol of the maturity of the arts festival. China Shanghai International Arts Festival has been successfully held the seventh session, since its inception, the festival organizers paid great attention to brand promotion. This article from the arts festival branding promotion of the research in three aspects: forming factors, ideas and channels. Trying to integrate the famous international arts festival brand promotion case, according to the present situation of China Shanghai International Arts Festival, thinking and summing up the brand promotion of Arts Festival. Coming to conclusion: festival branding should be based on the city, the festival fit the purpose of establishing the festival brand; adhering to the traditional assisted with new media and publicity activities, shaping the festival brand; Stable the influence in the development trend of the new era and maintain the brand of arts festival.