The Brand Promotion Research Of New Music Festival Based On SWOT Analysis

Since the "Chinese Brand Day " was established in 2017,the government has paid more and more attention on the spiritual civilization,such as brand creation,cultural industry,art festival and performing arts.The research on music festival in China is a hot issue in both domestic and foreign countries.But as for the new brand music festival,it is still in the stage of weak theoretical foundation and lack of empirical research.The music festival named "The Voice Of The Golden Cup ",has been held twice as a new brand,which has received a lot of positive comments.This paper aims at the promotion and research of the new music festival brand and takes "The Voice Of The Golden Cup " as the case.Meanwhile,by means of combining the internal and external environment analysis of the music festival,adopting the SWOT analysis framework,and combining the knowledge of art management,advertising design theory,psychology and other subject concepts.Simultaneously,the new-style music festival provides reasonable target for new brand,lengthens its brand value and vitality,extends the range of the impact and promotion,to promote the relationship between people and their lives,across the regional and cultural differences,and provides practical platform and information channels.In the end,the paper summarizes the opportunities and challenges of music festival,"take the long of others and mend your own " to seek a new breakthrough on the existing basis,and form an environment of "awareness,resonance and co-creation".