The Research On The Feasibility Of Mid-Autumn Festival Based On Brand Design And Promotion System In The Context Of Globalization

Mid-Autumn Festival is one of the traditional Chinese festivals with several thousand years of history. Through history of deposits, Mid-Autumn Festival is not merely a symbol of the festival, but it embodies the spirit of the Chinese nation. It is the cultural heritage of the Chinese nation and one of the Chinese traditional festivals that shared together by Chinese all around the world. So it has become an important carrier of creating and inheriting for national spirit at present. However, with the development social economy and large influx of foreign culture, much excellent folk cultural of traditional Mid-Autumn is being gradually forgotten. Mid-Autumn Festival has been unable to meet the modern life-styles, and it needs to be reformed and innovated. This paper first introduces the origin and formation of the Mid-Autumn Festival. And it analyzes the changes in the forms of Mid-Autumn Festival and the vanishing of the culture, suggested that festival culture still need to deepen the publicity, the traditional Mid-Autumn Festival and cultural needs to inject new spirit of the times. This paper also gives the current situation of the traditional Mid-Autumn Festival culture overseas. China Mid-Autumn Festival by the impact of Western and there are many risks during Mid-Autumn Festival culture globalization.Through the discussion on the role of brand design and promotion system in the globalization of Mid-Autumn Festival, this research described the relationship between Mid-Autumn Festival and the recognition system, based on the core concept to Mid-Autumn Festival, through the Mid-Autumn festival behavior recognition system arrangement, puts forward a design of visual communication for Mid-Autumn Festival. Making the Mid-Autumn Festival became a very impressive design to promote the globalization of Folk Festival and attract more foreigners to participate in celebrating Mid-Autumn Festival. They are inseparable from the creative and artistic graphic image, and promote the brand of these design and folk festival globalization. Whether in theory or in practice, carrying this topic research is important.