Researching On The Competitiveness Evaluation And Promotion Strategy Of Hubei Culture Creative Industry

In the era of culture and technology integration, cultural creative industries have become an important carrier for the economy boost and a core industry of global innovation trend. Cultural creative industry in our country has developed for nearly 10 years with a lot of brilliant achievements, and on the quality of operation and total scale is constantly improving, especially in eastern China the supernormal development is achieved and the rise of cultural creative industrial demonstration zone, industrial base and campus, culture creative industry cluster has largely promoted the country’s soft power and enriched the spirit world of the people.There are six parts, including seven chapters in this thesis. Part one is introduction, mainly introduces the significance of the research background, research review, research content and method. Part two is the theoretical study of the cultural creativity industry evaluation, which gives definition of cultural creative industry cluster in various areas, and illustrates from the typical features of cultural creative industry from four angles of originality, value-added, consumer demand and cluster effect, summarizes the definition and the division of different standards for industry and sums up a variety of names and the characteristics of different types of agglomeration zone of culture creative industry cluster area in our country. Part three introduces four typical foreign culture creative industry gathering area including New York SOHU area in America, west London in UK, BC province animation industry park in Canada and digital media city in South Korea and four typical domestic cultural creative industry cluster area growth process including Beijing 798 art zone, Shanghai Changning Dobe multimedia industrial park, Jilin northeast Asian culture creative science and technology park and Qingdao 100 cultural creative industrial park, and summarizes the development characteristics and the agglomeration advantages.Part four contains Chapter four and Chapter five. According to the basic principle of specificity, availability, comparability, dynamics and hierarchy, this thesis selects self-independent innovation ability, benefit contribution and international competitiveness as three dimensions of the cultural creative industry competitiveness evaluation model and industry “three-force” evaluation index system, selects the Beijing, Shanghai, Guangdong and Hubei as four cluster sample to compare, conducts the statistical description, designs comprehensive competitiveness evaluation index, calculates the required data, designs for each index weight calculation formula and conducts comparative analysis of the characteristics of China’s industrial competitiveness. According to the results of the calculation in the fourth part, Part five, mainly targeting for the optical valley culture creative industrial park, gives the basic development idea and five strategic suggestion including production, interactive collaboration strategy, high utilization of creativity and design team and funds strategy, creative talent incubation strategy, service platform build strategy and park ecological optimization strategy. Part six is divided into three parts including summary, main innovation points and research prospects.