A Study Of Evaluation On Animation Industry Competiveness Of Fujian

Development of cultural creative industries in the world,international animationproduction seeking for global cooperation,domestic animation revitalization projectsand the rising of Creative City construction are all factors that promote the animationindustry being the new points of growth in economic of the regional.While, the powerfrom construction of Hercynian and cultural exchanges between Fujian andTaiwan,highlighting Fu、jian province owns the potential and superiority in theestablishment of an animation industry development mode with Hercyniancharacteristics.Through material collection,data investigation,quantitative evaluation and someother methods,this paper wants to show a objective side of Fujian animation industrydevelopment situation,superiority and inferior position and competitivenessevaluation.It’s in accordance with spiritual orientations that the State encourages todevelop cultural industry and Hercynian development strategy.What’s more,itcontributes to the development of animation industry in the region.Parts of the novelty in this paper are:1.Although there are nearly one thousand pieces of literature on animationindustry,but they are scattered and not system.This paper classifies and summariespast ten years’ research directions of domestic scholars.It points out6maindirections:current situation and development strategy,regional developmentstatus,animation talent,animation development enlightenment of Japan, America andKorea,industry chain and industrial cluster.It also shows some new, representativeachievements in all fields.2.Because of difficulties in data collection and its strong sense ofideology,most research works on animation industry are qualitative research.Thispaper refers the nascent research progress in quantification of cultural creativeindustry and diamond model theory,building the competitiveness evaluation indexsystem of Fujian animation industry,which in line with objective,feasible and uniqueprinciples.It contains5competitive power module,12competition and33specific evaluation index.3.By using principal component analysis and clustering methodology,the paperevaluates the level of Fujian animation industry competitiveness and obtains thespecific score,ranking and step. Currently,the competitiveness of Fujian animationindustry is8th in31provinces and cities,belongs to strong competitiveness.4.Based on combining competitive advantage, constraints and objectiveevaluation results of Fujian animation industry,the paper presents some practical,systematic strategies to enhance its competitiveness.