Shanghai Cultural And Creative Industries Evaluation Of Efficiency

Creative industry has become the "fourth growth pole" and the embodiment of the soft power of developed countries.It is gradually changing the city’s industrial structure in our country, which has an important significance to changing the way of China’s economic growth and sustainable development.As an important part of the new industry, at present,the creative industry has been defined as an important link of modern service industry of Shanghai,and it has been listed in the"twelfth five-year" plan of modern service industry.In order to break though the development bottleneck, push the transformation of economic structure, and promote the economy of Shanghai growth rapidly.This paper puts forward several suggestions for the development of Shanghai creative industry though analyzing the efficiency and situation of the creative industry at present.The first part of this paper is theoretical research. First, this paper introduces the definition, features and composition of culture creative industry.Then, this paper chooses the DEA model to evaluate the efficiency of industry by analyzing a series of efficiency evaluation methods. The second part of this paper is the empirical research; first, this paper analyzes data of the situation of Shanghai creative industry at present in terms of the output and agglomeration level. Finding that the creative industry has problems in development such as competitiveness, imbalance, homogeneity and unreasonable policy, second, on the basic of establishing creative index system, this paper gets the result that Shanghai creative industry is efficiency. The input redundancy is larger than other17cities by using DEA method.The third part of this paper is countermeasure analysis, combine with researching the problems and efficiency results, this paper tries to put forward suggestions for promoting the development of Shanghai creative industry.