The Research On Development Strategy Of Chunyu Mobile Healthcare Company

With the development of economy, technology and life condition, people's demand for healthcare resources is growing rapidly. However, in China, the shortage of medical resources and doctor-patient contradiction are extremely serious questions. As the development of network technology and application, mobile medical entered people's life. More and more people use mobile healthcare treatment for healthcare consultation and management. In China, the biggest mobile healthcare platform, chunyu doctor, has 77 million mobile healthcare users and more than 290,000 public hospital professional doctors. Chunyu doctor mobile medical platform has helped tens of millions of users to solve healthcare problem. Mobile healthcare changed the previous traditional medical model and help to significantly improve the allocation efficiency of healthcare resources, reduce social medical treatment cost, establish a good doctor-patient relationship, as well as ease the doctor-patient contradiction. Although mobile medical industry is developing fast, chunyudoctor company is facing severe difficulties. Chunyu doctor now is still in the mode of free services that is a good thing for patients. However, it is a huge challenge for the development of the company and management. Chunyudoctor company as a leader in mobile medical enterprise faces cruel, complicated and changeable external environment and internal environment. How to adapt to development is the development of Chunyudoctor company is an important topic.This paper reviews the related literature about mobile healthcare literature, and on the basis of relevant comprehensive enterprise development strategy theories, from the enterprise strategic analysis, strategic choice, strategy implementation and strategic security point of view, the external environment analysis(PEST analysis) and internal environment analysis(SWOT analysis) to explore the spring rain doctor mobile medical company face the macro environment, industry environment and internal ability of the future development strategy. Through the combination of theoretical and empirical analysis, this paper puts forward the spring rain mobile medical company development strategy, the company's future development has a certain guiding significance.