Study On Development Strategy Of Fushun Petrochemical General Hospital

In contemporary developed countries, the theories and methods of the strategic management enjoy popular support, respected and accepted by not only the large number of management experts but also the majority of entrepreneurs, and they has been widely promoted and applied. However, the strategic management of China's health services industry, particularly in enterprises hospitals, has just begun. And it is also necessary to be further explored and researched. Now that the government has introduced many new policies into medical market, "to support treatment with drug " mode in the past will gradually be changed, the development of hospitals is facing unprecedented opportunities and challenges, the hospital should not only play a life-saving social function but also rely on themselves to maintain the profitability of the hospital and seek more long-term development. How to maintain and expand their market share and access to the corresponding economic benefits is the most important thing related to the survival and development of the hospitals. Therefore, the hospital must take the initiative to comply with national policies and the needs of the community for their own long-term development strategiesFushun Petrochemical General Hospital was established in the early 1950s, the Second Class-A General Hospital enterprises, with the deepening of China's reform of the medical system and the further opening of medical services markets, hospitals which used to be welfare institutions will be gradually pushed into market. How to develop a hospital has become an issue that can not be evaded.This article was first gives an outline of the strategic management theory, the concept and the characteristics of strategic management, and the four stages of strategic management. Secondly, it discussed about the opportunities and threats that hospitals are facing on the economic, social, cultural, political, legal, technical and other aspects, as well as the hospital's own advantages and disadvantages. It also makes up an overall strategy, that is, diffraction strategy and clustering strategy, on the basis of a SWOT analysis of the results of the matrix of General Hospital's. Then, according to the overall strategy, it has formulated the functional strategy from aspects of human resources, marketing, market competition, and so on. Then it includes some security measures of the implementation of the strategy including the adjustment of the organizational structure, optimizing of the allocation of resources, enhancing the hospital culture, and the improvement of their leadership qualities. The principles and modalities of the strategic control are also put forward in this article.