Research Or The Development Strategy Of Benxi Iron And Steel Company Hospital

With the establishment of the market economic system, the improvement of the health level, the transformation of medical model, the expansion of the scale of hospital and the implementation of town workers medical insurance system, caused fierce competition between hospitals. Even affected the survival of some hospitals. For this reason, big comprehensive hospital has aroused the attention of analysis, formulate and implement the hospital development strategy. Implementation of hospital development strategy research, hospital development strategy is the hospital must seriously study and action of the important work. Only the correct development strategy in market competition, to adapt to the situation, seizes the opportunities and meets the challenges, and wins the initiative.In such a context to ensure the long-term stability and sustainable Benxi steel hospital development, is the time for hospital administrators thinking. Based on the result as the research object, the hospital comprehensive use modern strategic management theories, follow the enterprise strategic analysis and strategy and evaluation, implementation and control strategy, the basic ideas of Benxi steel hospital, the future development strategies of general analysis and design.The first of the modern strategic management theories are summarized, in accurately grasp the enterprise strategy and strategic management based on the connotation of enterprise strategy, analyzed the structure of system of enterprise’s strategic management, the scientific management of enterprises and implementing strategic program of realistic significance for subsequent formulated development strategy of Benxi steel hospital, provided the solid theoretical support. Secondly, this paper systematically analyses the internal and external environment of general strategy of Benxi steel hospital, through analysis of Benxi steel hospital macro environment and trade environment, reveals the hospital facing opportunities and threats. Through the analysis of the resources (Human resources and infrastructure, financial status)and ability (Technical disciplines and ability, the informationization construction, marketing ability), analyses the advantages and disadvantages, opportunities and threats, and then use the SWOT matrix of Benxi steel, the development of hospital, the opportunity and challenge of the system, to formulate and implement development strategy provides scientific basis. According to the above analysis, the research strategy formulated the strategic goal of Benxi steel hospital and the overall strategy. Finally, the implementation of the strategy, and puts forward the system.I hope that through to this topic research results of Benxi steel hospital, the sustainable development of hospital future provide proactive and operability of the strategic plan, as well as other hospitals in strategic management provides a valuable exploration and reference.