Government Behavior On The Development Of Medical Tourism In Beijing

In recent years, rapid development of medical tourism and global medical tourism arrivals from million less than the last century 80's year rose to the current more than millions of people each year, medical tourism every year for the globalization of value has reached hundreds of billions of dollars, and to increase 30% annual rise, in 2013 accounted for about 14% of the global tourism industry, the overall size of the economy.Beijing medical tourism industry is in the initial stage, there are small scale, slow development, market confusion, the Beijing municipal government play a leading role to be addressed; through the literature related to access to domestic and foreign medical tourism and government behavior, clear the purpose and significance of the study, establishes the research content, method and technical route; identified with the literature research method, field survey method, questionnaire investigation method and theory analysis and empirical research combined to study the behavior of the government in the development of medical tourism in Beijing.In recent years, the rapid development of medical tourism, through systematic theoretical research from the last century 80's year million less than the global medical tourism, medical tourism and government behavior to clarify the relationship between the two, clear the "medical tourism" concept, characteristics and the industry chain, to find out the existing form, structure and operation rules of it clear "; the concept and function of government behavior, the process of understanding the evolution; combined with the new public management theory, new public service theory, public goods theory, industrial integration theory and other related theory support, analysis between medical tourism and government behavior, the relationship of mutual influence each other, the government can solve the contradiction of medical tourism activities. The development of medical tourism can enhance the comprehensive strength of the government, the means to reach the government behavior with the development of medical tourism is discussed in the. On the basis of relevant research to determine the macro policy formulation, supervision and management of industry development, and service type government and stakeholders coordinator four roles of government behavior in the process of the development of medical tourism.The development of medical tourism in Beijing has obvious advantages in resources, huge potential market and advanced scientific and technological conditions. Many Beijing and medical tourism related tourism projects, the spring vacation travel has become the scale, and now the focus of Beijing Medical Tourism is to develop the Chinese medicine cultural tourism demonstration base and the Beijing International Medical District; Beijing city government in supporting policies, economic base, social environment, industry promotion and play positive role. Through sampling investigation, on-the-spot investigation and literature research, the recognition degree of Beijing residents to medical tourism is not high. In the development of medical tourism in Beijing, the behavior of the government is insufficient:in the aspect of macro policy control, the lack of systematic policy planning, clear industry positioning, unified leadership. In the market order regulation, the lack of professional laws and regulations, industry standards, industry associations and related risk management. In the provision of public services, the lack of effective publicity and promotion, composite professionals, related basic research, unified service platform, fully integrated and perfect the basic facilities of the industry. In the regulation of stakeholders, the lack of industry stakeholders coordination, ecological environment and social and cultural protection risk.Introduce the experience of the development of medical tourism in India, Malaysia, Chinese Taiwan, Shanghai as a reference, and analyzes the development of local governments to actively take various measures to promote medical tourism. In macro policy, Malaysia investment funds to support industrial development, Chinese Taiwan international medical tourism listed as ten key services; in the market order regulation, India and Malaysia have strict standards and supervision system of industry, India, Malaysia, Chinese Taiwan actively develop medical tourism association; in the provision of public services, four attach great importance to personnel training, pay attention to international insurance companies such as cooperation, Taiwan, Shanghai established a medical tourism service platform, organize the relevant international conferences, vigorously promote India continuous improvement of infrastructure; regulation of stakeholders in India, Malaysia, Chinese Taiwan medical tourism to simplify examination and approval procedures, social stability and environment safety attractive to medical tourists. The successful experience can provide inspiration to development of Beijing medical tourism.From four aspects of macro policy control, market regulation, public service, and coordination of stakeholders, the government should play a leading role in promoting the development of medical tourism in Beijing. According to the public management theory, the Beijing municipal government should be in line with the principle of "government led, enterprise collaboration, key breakthrough, comprehensive flowering", and the development of medical tourism industry. The specific measures include:in the aspect of macroeconomic policy regulation, the policy planning of the system, a clear industry positioning, a unified leadership. In order of market supervision, improve the legal system of industry regulations, professional standards, the establishment of industry associations and improve the risk management related. In the public service, strengthen the effective promotion, cultivating the compound type talents, investment related basic research and construction of a unified service platform, catalytic full industrial integration and further improve the infrastructure. In the aspect of regulating stakeholders, establish industry stakeholder coordination mechanism, promote the ecological environment and social and cultural protection. Through the "visible hand" to promote the development of medical tourism in Beijing, catalysis.On China's medical tourism development and government relations, the future should pay attention to the social and economic effects of medical tourism development, research to develop medical tourism in the development of government performance assessment methods, medical tourism industry positioning and development strategy research, Beijing Medical brigade tourists source market research for more in-depth understanding.