Research On Competitive Evaluation Of Medical Tourism Destinations

The contradiction between the growing needs of the people in the new era and the unbalanced development of poverty has become the main contradiction of the current society.The people's longing for a better life is more than a pure material and cultural need.The people need real happiness and a sense of security and health is the foundation of a happy life for the people.The government puts people's health at the top of priority development and issues a series of policies to support the development of the health industry to meet people's needs for healthy living.As a new form of tourism development,medical tourism enriches the supply of tourism products and meets the people's needs for healthy living.Medical tourism is developing rapidly in China.Hainan has the advantages of medical tourism resources and policy advantages.In recent years,it has introduced a number of large-scale medical institutions and a number of medical experts,and has taken the medical and health industry and tourism as key development industries,and proposed the goal of building a world-class health care tourism destination.Taking Hainan as a example of studying the competitiveness of medical tourism destinations is in line with the current social development needs.The thesis reviews the tourism destination competitiveness and medical tourism development theory,summarizes the research methods and related indicators of tourism destination competitiveness,analyzes the influencing factors of medical tourism,and summarizes the content of medical tourism destination development evaluation,and then the indicators involved were classified and the competitiveness evaluation system of medical tourism destinations was initially constructed.Taking Hainan Province as the research object,It explores.For studying the status of tourism resources and medical and health care in various cities and counties,and conducts research on medical tourism destination environment,medical tourism facilities,medical tourism service guarantee and local economic and social support.According to the result,Hainan's medical tourism resources are concentrated in the northern and southern regions.Haikou and Sanya are the top rank in the comprehensive competitiveness of cities and counties and the competitiveness of medical tourism clusters.According to the scores of city and county competitiveness and regional competitiveness,it can be seen that because of the distribution of medical tourism resources and regional differences in economic development,tourism developed areas occupy many resources.The evaluation of county-level medical tourism competitiveness in the central part of Hainan is at the end of the province,ranking among the regional comprehensive evaluation.Qionghai is the core city of Hainan health medical tourism for planning and development,and the pension service factor is found in the city and county evaluation.In the first place,the comprehensive score is low in the six major planning areas,indicating that Qionghai still has many shortcomings to be compensated even if it is supported by current policy advantages.Some cities and counties can be based on their own resource characteristics can develop health care tourism and so on.The analysis believes that Hainan Province should adhere to coordinated regional development while adhering to the development of key cities and counties in the construction of medical tourism destinations.