Research On The Evaluation Index System Of Medical Tourism Destinations In China

At present,China's medical tourism industry is still in its infancy,but it grows rapidly and the levels of interest to it have been higher than before.Constructing medical tourism destination is one of the important things in the development of medical tourism industry in various regions,and medical tourism destination evaluation index system plays an important role in evaluating medical tourism destination.But research on medical tourism destination evaluation is rarely in China.Objective:The purpose of this study is to establish an evaluation index system of China's medical tourism destination based on consumer perception,making it a tool for evaluating China's medical tourism destination,and hope it can provide some suggestions for the construction of China's medical tourism destination.Methods:First,study literature to determine the evaluation factors and indicator frame of China's medical tourism destination.Combining the related research results of medical tourism in China and abroad with the related research results of tourism destination evaluation elements,this study will identify the evaluation elements of China's medical tourism destination.On the basis of determining the evaluation factors,the China's medical tourism destination evaluation indicator frame was established.Second,by using of literature research,focus group discussion,expert investigation,this study screened China's medical tourism destination evaluation index.On the basis of the evaluation indicator frame,this study will use literature research and follow the principles of objectivity,feasibility,comprehensiveness and gradation to select the evaluation index.Then this study will modify the evaluation index through focus group discussion and expert investigation.Third,this study use expert investigation and analytic hierarchy process(AHP)to determine the weight of evaluation index.According to the requirement of analytic hierarchy process,this study will build the judgement matrix of evaluation index and form expert questionnaire,to collect experts'opinions on the weight of evaluation index,and calculate the weight of evaluation index.Results:(1)The main results of this study:?The evaluation factors of China's medical tourism destination were determined,and the China's medical tourism destination evaluation indicator frame was successfully constructed.? Comprehensive use of three research methods to determine the evaluation index of China's medical tourism destination,which includes 7 first level indexes and 39 second level indexes.Basing on the indicator frame of China's medical tourism destination evaluation index,first of all,In reference to existed study which includes foreign medical tourism destination evaluation contents,China' s tourism destination evaluation research content,effect factors of medical tourism,medical tourism products,medical tourism market research,this study selected 7 indexes in level one and 57 indexes in level two;Then through two rounds of focus group discussions,there is a new evaluation indexes system which includes 7 first level indexes and 47 second level indexes;Finally,the expert investigation was used to modify the evaluation index for a second time,through the questionnaire,collecting opinions from 31 experts in the field of medical tourism on the evaluation index,and ultimately determined the 7 first level indexes and 39 second level indexes.? The index weight is determined by the analytic hierarchy process(AHP),and the evaluation index system of China's medical tourism destination is constructed.According to the opinions of 17 experts,the weight of the evaluation index is calculated by using the analytic hierarchy process(AHP).So far,China's medical tourism destination evaluation index system was established,the evaluation system is divided into 3 layers,the first layer is the target layer;the second layer is the evaluation elements,contains 7 first level indexes,the third layer is referred to the specific evaluation index and standard weight,contains 39 second level indexes;(2)Referring to the application of China's medical tourism destination evaluation index system,this study try to give three suggestions from the evaluation object?evaluation methods and respondents.Discussion:(1)Based on the analysis of China's medical tourism destination evaluation index weights,this study puts forward 5 suggestions for the construction of China's medical tourism destination;(2)In the future,the further research on evaluation of Chinese medical tourism destination can start from the following three aspects:First,increase the survey for different respondents when conducting empirical research on the evaluation index system derived from this study;Second,to explore the evaluation in different types of medical tourism destination.Third,make a deeper exploration of the evaluation index system.