Research And Application Of Cultural And Creative Product Design For Aranya Community Tourism

Under the background of the integration of culture and travel,tourism creative products,as a cultural card,can show regional characteristics,with unique cultural and spiritual connotations.From the current development of the times,tourism culture and innovation products have a good development trend,and play an important role in spreading culture and driving local economic development.As a basic unit of a city,a community is an important carrier of cultural tourism.This article mainly focuses on the research and application exploration of Aranya community tourism cultural and creative product design,with the theme of "Encountering A cun" tourism cultural and creative product design,through the development and design of cultural and creative products,it promotes the cultural promotion of Aranya community.During this process,the author constantly considers how to integrate the regional cultural symbols of the community into products,forming products with unique personalities,and thus creating cultural and creative brands with diverse forms and connotations.This article is divided into five parts.The first part is an introduction,which mainly elaborates on the background,significance,research methods,key difficulties,and innovative points of the topic.It introduces classic cases and literature analysis of communities and small towns both domestically and internationally.The second part is the preliminary exploration of Anaya cultural and creative product design,mainly introducing the types and functions of the current community,elaborating on the cultural connotations of the three communities in Anaya,and understanding the shortcomings of current cultural and creative products and consumer needs through questionnaire research and on-site visits.The third part is the design and creation practice of cultural and creative products in Anaya community.Starting from the design positioning,the "Encounter Acun" brand is analyzed and the brand logo is designed.Then,the architectural functions and characteristics of the three communities in Anaya are sorted out in table form,architectural elements are extracted and line sketches are drawn.Finally,the design ideas and process of each illustration are elaborated to showcase the cultural charm of Anaya community.The fourth part is the application design of Anaya community cultural and creative products,including printed items,daily necessities,interactive games,and electronic product applications.The fifth part is the conclusion,mainly including a summary of the design work and prospects for the future.I hope that this thesis can integrate the characteristics of the three communities in Anaya,thereby spreading the culture of Anaya community,providing reference for the cultural and creative design of other cultural and tourism communities,and promoting the development of the cultural and creative industry and tourism industry.