The Brand Orientation And Packing Design Of Ecological Fruit-Changfeng Strawberry

At present,the proposal of the outline and planning is about the 13th Five-Year plan which has the new request of the issue in agriculture.On the basis of traditional planting industry,it accelerates the primary,secondary and tertiary industries.General Secretary Xi has said "Brand changes agriculture and agriculture changes China.Chinese products change into the Chinese brand,achieving "China Dream." The author uses it as the main idea during the period of writing.Packaging design has become the means of commercial economical competition.It is a kind of irreplaceable productivity.People pay attention to the design meanwhile they pay more care about the creation of additional value in products.In the provocation of the global economical market,ecological fruit packaging design is experiencing an unprecedented change in recent years.The design absorbs the excellent international design concepts that ecological fruit packaging design forms become more lively and diversified.Under this background,countries pay more attention to the development of ecological fruit industry,coming about a series of policies in ecological fruit industry.These policies greatly arouse the enthusiasm of orchardmen.Orchardmen in Changfeng,Anhui,seize the opportunity that planting area and output have become the primary strawberry county.Unfortunately,although "Changfeng Strawberry" develops rapidly,selling to home and abroad,comparing to foreign congener industry,there is a quite big gap in the brand competitiveness.A series of problems in brand competition need to be solved right now.In this article,the author will carry out extensive researches,hoping to fully excavate the added brand value and promote the brand development.It will be implemented in specific packaging design elements and new orientation of brand image in the series of packaging design,brand identity,packaging materials,packaging color and product derivatives.