Research On Integrated Packaging Design Of Customized Agricultural Products Under Yun Geng Farm Mode

In recent years,food industry safety accidents have been aggravated,the problem of agricultural product safety has become increasingly serious,people's demand for green food and their yearning for a better life have become increasingly urgent,and personalized packaging can increase product sales and improve brand image.Based on these problems and the fierce market competition faced by farm operation,customized farm model emerged as the times require.Under the customized farm mode,users enjoy the right to use the farm land for a certain period of time and the customized distribution service of agricultural products produced by the farm.After work,they can go to the farm to collect agricultural products,experience the green ecological life of the farm,and give the collected agricultural products as gifts to relatives and friends.This model meets people's needs for green ecological agricultural products and healthy life,and has a great prospect.However,as a new industry,Yun geng farm based on customized farm management and agricultural product sales is still not perfect in brand building,packaging design is too single and insufficient protection,which hinders the personalized development of farm and urgently needs to be solved.Based on the study of the packaging design of traditional agricultural products and online purchasing agricultural products at home and abroad,the management mode,concept and packaging design requirements of Yun geng agricultural products were studied through field investigation,case analysis and experiment.Based on the integrated packaging design theory,brand design and its promotion theory,green packaging design theory and intelligent packaging design,Yun geng farm was selected as the research object.Guided by the theory of design,integrated packaging design was carried out from four aspects: brand design of agricultural products,product logistics packaging design,ecological packaging design of agricultural products,gift packaging design of agricultural products,using cushioning and shock-proof packaging technology,packaging and printing technology and intelligent technology.Through the integration of packaging design,the existing problems of Yun geng farm can be solved,and its brand image can be further optimized and improved,the sales of agricultural products can be promoted,the competitiveness of Yun geng farm can be improved,and its development can be promoted.At the same time,the theoretical basis and design paradigm of packaging design of agricultural products can be provided for customized farms.