Packaging Technology Of Agricultural Products Based On Ecological Concept

With the improvement of human being's overall qualities in modern society,the demands of quality life are getting higher and higher,especially from the abundant foods to quality pursuit to aesthetic requirements,even the importance of environmental protection has grown with time.Ecological packaging has become a new choice for people to make.Not only does green ecological packaging helps the agricultural products return to their nature,but also it plays an important role in creating a good living environment for people.Ecological concept is very important and necessary through collecting the present situation of agricultural products packaging at home and abroad and analysis the character of function,practicability and humanization.Torreya grandis,a native nut product in Zhejiang,was used for this research.We investigated the consumer and Torreya grandis enterprises by questionnaire survey and field research.We found that the overall situation is not optimistic,from the view of brand building of torreya enterprises and product packaging,We analyzed the brand packaging and product packaging to aware the mediocrity of brand packaging marketing and brand image,lack of investment,low brand recognition and environmental awareness,which lead to be difficult to sale with high quality.By analyzing the current situation of Torreya grandis' product packaging and uniting the ecological concept,we are able to study it by four levels.First of all,creating the ecological packaging design,by designing of visual elements in packaging and the ecological concept of product packaging to be realized.Second,using the ecological packaging material,the enterprises should choice the eco-friendly and green non-pollution material to make the packaging design of Torreya grandis conform to the demand of modern ecological environment.Third,building a harmonious brand image,to build the brand image from two aspects,one is the brand of harmony between man and nature,the other is harmonious coexistence.Fourth,making the green marketing flexible,under the guidance of ecological green,the enterprises may use the tourism,Internet + thinking and other promotion methods to achieve the goal of brand packaging of Torreya grandis.