A Comparative Study Of Packaging Design Of Yiyuanqing And The Leading Brand

Old brand, also known as the old and famous shop or enterprise, it is not only passed down from generation to generation our nation's outstanding products, but also embodied the cohesion of our nation's history and rich cultural heritage, together with the affection of our people. In the era of highly developed commercial, we are faced with expanding markets and opportunities, at the same time competition between brands is more intense. In the time of Opportunities and challenges, old and famous enterprises face many problems which included how to expand new market and win the business in the fierce competition.this problem is not only for old and famous enterprises but also for designers.Through literature review, market research, data collection on the Shanxi Mature Vinegar, "Yiyuanqing, we make a comprehensive comparative analysis at the aspects of the brand management, advertising Promotion, packaging and visual with the leading brands in the same trade, according to the status of various aspects of the brand, research, and combined with the market success of the brand of similar items, This kind of comparison ensure that old and famous enterprise thrives and prospers. we hope that the next generation package will help to increase the appreciation for the regional specialities of shanxi, and still keep folklore of shanxi.we value both the traditional Culture and the modern aesthetics.Through interdisciplinary theory to study the packaging design of Yiyuanqing will give us a brand new view. The result by this way can provide reference for designers in the future. We aim at promoting the level of old and famous shop or enterprise packaging design. Better packaging design will provide better service to the product, and increasing its market share as well as reputation, thereby promoting the overall development of old and famous shop or enterprise.