| Tourist souvenirs are purchased in the process of tourism with local cultural characteristics and folk customs,and has the significance of commemoration and collection of tourism commodities.Known as the "special messenger" of tourist destination,it is a good memory for tourists to the historical and cultural background and folk culture.The tourist souvenirs packaging is the protection of tourism products,promotional functions,beautify the product features,but also an effective communicator of regional culture,but also enhance the added value of souvenirs.Shanxi is rich in tourism resources,and is one of the most important tourism resources in China.In the background of national culture to encourage creative products,take the initiative to explore the cultural characteristics of Shanxi tourism with the packaging of goods,improve the tourism product quality,promote Shanxi tourism products market prosperity,has an important significance for promoting the image of Shanxi.This paper analyzes the Shanxi tourism souvenirs packaging design and cultural characteristics of the existing problems,mainly reflected in the lack of cultural connotation,packaging rough;lack of regional customs and folk characteristics is not significant;the lack of a clear positioning,insufficient attention on personality;the lack of innovation concept,lack of traditional mining characteristics;lack of brand awareness,packaging design old." Aiming at the problem,first from the domestic and foreign research status of tourism souvenirs packaging of the tourist souvenirs and packaging design concept,characteristics,and the relationship between the two were compared with system analysis,the current status of Shanxi’s major attractions of the corresponding market research,relevant content and method through a large number of case studies and summary.Secondly,to explore characteristics of tourist souvenir packaging elements in the Shanxi region to focus on culture and from the aspects of Buddhist elements,cultural elements,courtyard architectural elements,cultural elements,such as cutting element exchange makes a detailed analysis,summed up the influence of regional culture on tourism souvenirs packaging design,based on the extraction method of the regional culture of Shanxi design elements.Innovative exploration of Shanxi tourism souvenirs packaging,point summary of tourist souvenir packaging design theme,the novel creative packaging,finally,I have to participate in the guidance of the tourist souvenir packaging practice. |
