Research And Design Of Folk Art And Regional Cultural Tourism Souvenirs

Folk art is a kind of artistic style which is rich in local color,and its expression form and style are very important for local folk culture.Folk art as a unique art form,in its historical development constantly enrich the local cultural forms and characteristics.There are many forms of folk art in China,especially in Shaanxi folk art.The folk art of Shaanxi is rich and widely distributed.It is the ancient plain,colorful,very local folk characteristics,is the most regional cultural color art form.Folk art in the design of tourist souvenirs is a concentrated reflection of regional cultural symbols.To highlight the value of regional cultural tourism,to promote the development of local tourism plays a role in promoting.Nowadays,folk art has become an irreplaceable regional cultural tourism resources,but also the inspiration for the creative design of regional tourist souvenirs.A design of tourist souvenirs,which is based on exploring the abundant natural resources and cultural resources,deepening the local cultural characteristics,the formation of cultural symbols and personalized,tourism souvenirs as media show.If the process of raw materials,integration of the local characteristics,can give the results more cultural memory,recall memories of tourists in the travel experience,and this kind of happiness and share with more friends.However,in recent years,although the tourism industry in Shaanxi is becoming more and more prosperous,it is a pity that the research and design of tourist souvenirs are lagging behind,which can not meet the requirements of the tourism market.Therefore,as the representative of the regional culture of folk art and tourist souvenirs combined design can not only carry out the Shaanxi historical and cultural connotation with contemporary aesthetic characteristics of tourism souvenirs has become a research direction and main contents of the paper.