Research On The Packaging Design Of DunHuang Tourist Crafts With Regional Cultural Characteristics

With the gradual improvement of people's material living standard,traveling abroad becomes one of the indispensable leisure ways in life.The popularity of tourism has also led to other industries in the tourism industry,while the quality of tourism products is favored by consumers.As a container for package and decoration of tourist crafts,the package of tourist crafts is closely related to local regional culture.The excellent packaging design of Dunhuang tourist crafts can not only promote the local economic development,but also contribute to the spread of Dunhuang regional culture.This project consists of five chapters,and discusses the packaging design of Dunhuang tourist crafts with regional cultural characteristics.Through the field visit and questionnaire survey of Dunhuang tourism handicraft market situation of packaging design in-depth research,analyzes the status quo of Dunhuang tourism handicraft packaging and the advantages and disadvantages,discuss the concept of regional culture in Dunhuang,Dunhuang tourism handicraft new way of packaging design.First of all,it illustrates the important value and significance of regional culture to Dunhuang tourism craft packaging.Second,in Dunhuang tourism handicraft visual representation strategy the core content of packaging design,from the Mogao grottoes of Dunhuang culture symbol,while make packaging design novelty,still can make bright if the domain of cultural connotation is clear now.Thirdly,from the perspective of brand building,this paper discusses the practical significance of Dunhuang tourism crafts to highlight the brand culture and the way to build the brand image.Finally,in terms of Dunhuang tourism handicraft ecological packaging design,by changing the packing materials,optimization of structure,the improvement of printing technology to realize the Dunhuang ecological low carbon tourism handicraft packaging design.This article tries to blend in distinctive regional culture of Dunhuang tourism handicraft in packaging design,and to improve the packaging design level,inheritance of Dunhuang culture,for the construction of Dunhuang into international cultural tourism city play.Therefore,this paper has a certain guiding significance and practical significance for the study of the design innovation of Dunhuang tourism craft packaging.