Research On Planning And Construction Of Leisure Farm In Yuxi Based On Experience Ecomomy

In recent years, the rapid development of our country’s leisure agriculture and rural tourism, has become a new growth point of economic development, new luminescent spot of urban and rural overall development, new breakthroughs in the transformation of agricultural green.Leisure farm is relying on the agricultural environment, agricultural landscape, agricultural culture, the farmers’ production and living, folk customs and other agricultural tourism resources, set production, management, tourism, leisure, entertainment, popularization of science and other functions as one of the new type of agricultural leisure tourism formats. Because of its beautiful pastoral scenery, rich farming activities, lifestyle of leisure farm, green and healthy diet get the favour of many urbanites.Yuxi City, Yunnan Province agricultural tourism resources is abundant, location and transportation advantages obviously, with the further development of Plateau Characteristic Agriculture in recent years, the manor economy is also facing new development demands.Under this background, this thesis explore the planning and construction of Yuxi City Leisure Farm from the perspective of experience economy,through the deep understanding the essence of leisure agriculture and rural tourism under the background of experience econom,in order to accurate positioning, scientific guide the healthy development of Yuxi city leisure farm.This thesis summarizes basic theory of experience economy and leisure farm related research results achievements,and get the correlation of equivalence elements and convergence motivation between the experience economy and leisure agriculture;Based on the tourist experience characteristics and rural tourism experience subject research,divided the leisure farm into "entertainment", "study education", "the hermit kingdom rest", "personality emotion" four main types meanwhile.On this basis,analysis of the current situation and problems of Yuxi city leisure farm development, controlled reference the successful experience of national and international,discussion on planning and design for different types of typical case of leisure farm in Yuxi, summed up based on the "multidimensional experience of manufacturing" leisure farm basic planning steps:grasp the experience demand --determine experience theme-layout experience space-enrich experience project--creating an environment of experience;At the same time, the thesis from the target orientation, layout structure, experience theme selection, product design experience and experiential marketing several aspects of leisure farm overall development in Yuxi City,putting forward comprehensive suggestions, and points out that the creative agriculture is the developing direction of yuxi city leisure farm.