The Research Of Relationship Between Behavioral Psychology And Outdoor Sports Store Space Design

For outdoor sports,China’s outdoor market has the potential to grow,but the lack of outdoor sports is inadequate.Due to the lack of formal development,large-scale outdoor activities can only be a common form of exercise for the stadium and undeveloped nature.With outdoor sports form is more and more welcomed by people,people in the pursuit of outdoor sports at the same time for outdoor sports have higher pursuit,customer experience for outdoor sports stores rose to a new level,So whether it’s economic or national development,the outdoor sports stores in all have good prospects for development,but China’s outdoor sports stores in design innovation needs to be improved.In this close to the theme,from the perspective of customer’s behavior psychology to study the design of the stores,also according to the consumer behavior psychology Angle emphatically analyses the characteristics of the design of the outdoor sports stores,also blended in a lot about behavior psychological elements;From the perspectives of psychological behavior,the influence of consumers in the psychology of shopping psychology,shopping behavior and the spatial environment of the store are analyzed.This paper summarizes the design characteristics of outdoor sports shops in people’s behavioral psychology.Under the concept of green consumption summed up the consumer to the design of outdoor sports store space physiological and psychological needs.Way in this paper,through on-the-spot investigation to consumers and outdoor sports stores all kinds of behavior between the psychological factors,to the customer’s psychological behavior Angle for the overall design,outdoor sports store space design sketch,function partition and rendering.