| In experience economy era, more attention are paid to the emotional experience from products, resulting that traditional visual sensory way has been unable to meet the psychological needs of people. Therefore, Taohuawu woodcut new year pictures are in a difficult position. The concept of the multi-sensory experience emphasizes developing the sensory design channel except for the visual sensory, promoting emotion communication between artworks and people, which conforms to design trends. It’s the motivation to research the application of the multi-sensory experience into creative products design of Taohuawu woodcut new year pictures.Based on information about Taohuawu woodcut new year pictures and multi-sensory experience and the conclusion that Taohuawu woodcut new year pictures has problems as oboslete and single development means, critical homogeneity etc. Then, combined with the background of the cultural and creative industries in Suzhou, the paper introduced the multi-sensory experience concept into Taohuawu woodcut new year pictures produts’s design. Accoding to five means of expression of the sensory in multi-sensory experience, five strategies of the sensory experience design are evolved, including visual sensory experience strategy, auditory sensory experience strategy, tactile sensory experience strategy, olfactory sensory experience strategy and the combined sensory experience strategy. Finally, by taking combined sensory experience strategy as an example and extracting design elements from representive works-< Good-naturedness leads to propitiousness> and< Fortune comes with blooming flowers>, using traditional new year pictures engraving process or the modern laser engraving process to put strong sense of texture on the two artworks. This design help establish Taohuawu woodcut image, and form a new Centre for industrial development patterns, provide reference for the development of other types of traditional arts and crafts. |
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