Research On The Reconstruction Design And Application Of Liang Ping Woodcut New Year Picture In Chengjia Yard B&B In Gaotangqiu Mountain

Article 15 of the central "no.1 document" issued in January 2016 made explicit reference to it."According to the specific conditions of different regions,rural leisure farms,rural hotels,characteristic homestays,self-drive camping,outdoor sports and other rural leisure and vacation products should be developed in a planned way".For the first time,the construction of homestays is taken as one of the key development directions of rural tourism,which plays a great role in promoting the development of rural homestays.Gaotang village,jukui town,liangping district,belongs to chongqingmunicipality.Liangping county has 5 national intangible cultural heritage projects and 15 municipal intangible cultural heritage projects.Liangping district government,liangping area culture and tourist economy driven by relying on the Yangtze river economic belt and chongqing "new Europe" strategy development and liangping area "big five" state-level non-material cultural advantage,mining chongqing cultural tradition and non-material culture,created liangping area full domain feature tourism culture industry cluster service,promote the development of chongqing cultural tourism,cultural and artistic influence service the local economy.The construction conditions of home stay facilities in liangping area are rich,but the current situation of local home stay facilities is serious,such as the lack of architectural characteristics,cultural heritage,unreasonable design and other problems.In this paper,the national intangible cultural heritage liangping woodblock New Year paintings were summarized,through the field investigation of liangping local homestay status,analysis of liangping homestay problems;This paper puts forward the countermeasures for the transformation of liangping homestay,and proposes to take "liangping woodblock New Year pictures",one of the national intangible cultural heritages in liangping district,as a breakthrough point to intervene in the transformation design of liangping homestay,and analyzes its feasibility.The successful cases involving other intangible cultural elements in the renovation design of homestays were demonstrated.Finally,the paper puts forward the specific application methods and measures of applying artistic elements of liang ping's New Year paintings to the renovation design of homestay.It is hoped that the research of this paper can provide some reference and inspiration for the transformation of regional homestays and the inheritance and protection of intangible cultural heritage.