The Research On Experience Design Of Internet Product Based On The Flow Theory

Experience design of Internet product is a user and experience-centred design, within Internet product, Experience design is equal to User experience design; Flow is the whole experience of one person absorbed in an activity, it is a positive emotional experience. When the user can reach the state of flow when using Internet product, User experience design is successful. As this starting point, the research on Experience design of Internet product begins with the flow theory, intending to put forward design procedure and methods to giving users a better flow experience.Through literature sorting, this article outlines the concept of Flow and Experience design; puts forward Internet ecosystem concept:User, User needs and User experience; determines the basic content of Experience design of Internet product:functional experience, interactive experience, interface experience, service experience and emotional experience; combines with the "PAT" model to build the model of the Flow experience of Internet product-3U model, and then formulates a user-centred design procedure based on Iterative Incremental agile, then creates Internet product design methods of flow experience, including the methods of preparation stage, concluding :clearing the theme and audience, matching function attributes to user needs, providing a concise and user-friendly interface, forming an accurate and smooth interaction, the process stage, concluding:creating an ideal scenario, providing a situational service experience, enhancing a dominant user status, and the feedback stage, concluding:grasping the user's emotion, focusing on enhancing the value of the brand and maintaining the continuous updating of the iteration. Finally, this article summarizes the research and puts forward some suggestions for future research.The significance of the research on Experience design of Internet product which based on the Flow theory is to help people to understand the User experience better, to broaden the application of Flow in the field of design, and to provide a reasonable reference for the design of cross psychology research.