Study On Product Design Based On Experience Economy

The human-being has stepped into "the new economy" era in the 1990s. Just as the western economists said, the experience economy has become a new economic form after the product economy, the commodity economy and the service economy which is a kind of open style and interaction economic form, focusing on the unique esthetic experience to consumers from commercial activities. Its soul and core is the subject experience design.The different economic eras involve different forms of design and design thoughts. The product economy focuses on the substantial function of designs, the commodity economy focuses on the market guidance of design, the service economy focuses on the expanding of design meaning and extension, and the experience economy focuses on the subject in design, consumers' participation in design, the awesome feeling and happy experience in consuming designs. The experience design is shaping all kinds of changes oriented to a subject in terms of time, a place and forming moods and thoughts in order to be an unique style.For the experience economical era, products play an important role acting "the stage props". Products appear in terms of props, which is a sub- system of design. Therefore, the experience value reflected by the product in the experience environment will exist in the minds, thus creating wonderful memories and worthwhile product design for consumers, which is called the product experience design. For product designers, how can we enhance the charm of products to. make the experience the focus of the product design and design products that people are willing to experience?This article first elaborated the characters of product experience design based on the economical background on which the product experience design embarks, and then discussing the techniques about product experience design. Further excavating the new thoughts and methods about product design more widely and deeply.