Study On Packaging Design Of Yimeng Red Culture-themed Specialty Products

Yimeng is an ancient land with great talents and talents,and also a sacred fertile land with diversified cultures and rich products.Yimeng has unique natural resources and red cultural resources,which is very suitable for the development of tourism industry.The purpose of this research is to transform the red culture resources into industrial advantages,promote the development of tourism,spread the red culture and carry forward the spirit of Yimeng.Subject under the background of national strategy of "rural revitalization",river bank Mongolia red culture specialty packaging designs for the theme,river bank Mongolia through mining area of red culture resources,combined with the regional specialty,specialty brand with regional characteristics,design the corresponding specialty packaging to help solve the present river bank Mongolia specialty packaging brand consciousness,lack of local characteristics,such as "homogeneity" serious problems,Thus to promote the development of Yimeng tourism economy.Through the field investigation and research of many red tourist attractions in Yimeng area,this topic has a deep understanding of Yimeng red culture and Yimeng spirit.From the perspective of design,taking Yimeng red culture as the main line,it discusses the methods and significance of packaging design and development of Yimeng red cult-themed specialty products.Firstly,this paper analyzes the research status of Yimeng Red Culture at home and abroad,and clarifies the main research content and writing intention.Then through examples to analyze the excellent design cases at home and abroad,put forward the design principles that should be followed in the design of specialty packaging;Secondly,the connotation and research value of Yimeng red culture are extracted and the classification of Yimeng red cultural resources is summarized.Finally analyzed in detail,river bank Mongolia red cultural theme specialty packaging development for the spread of the red river bank Mongolia culture,river bank Mongolia the establishment of the specialty brand and river bank Mongolia tourism economy development the important meaning,points out that the river bank Mongolia specialty packaging the current problems existed in the red river bank Mongolia culture subject specialty packaging design model is put forward and the cultural propagation model.This paper aims at the design practice of the special product brand packaging of "courting the red matronly",and on the premise of satisfying the practical and aesthetic functions of the special product packaging,it explores more ways of spreading and developing patterns of Yimeng red culture from the perspective of humanism.This study explores a new way of thinking for spreading Yimeng red culture,carrying forward Yimeng spirit,and making Yimeng red culture imperceptibly rooted in people’s ideology and into the spiritual blood of the whole nation.It is of great significance to effectively use the red culture to reshape the brand image of Yimeng special products,promote the development of tourism economy in Yimeng region and boost the rural revitalization.