Research On Strategic Planning And Implementation In Private Landscape Design Company

T+A Design Company is developing and growing continuously in the intense competition, possessing strong technical expertise, and forming its unique experience, philosophy and corporate culture step by step. With the reputation promotion and extension of business scope, T+A Design is known by a lot of institutes and landscape markets in Tianjin, and establishes advantages in the landscape competition. But due to the inactive construction market and transforming of business mode, T+A Design is losing its advantages. Meanwhile, shortage of expertise, new technology development, and design ideas make T+A Design facing more serious problems. At present, T+A Design is reducing its survival space and confront with a big challenge.This thesis shows the opportunities, challenges and the advantages, disadvantages of the company by research and analysis on the intern and external environment, and plans company strategy and objective in three years through comprehensive analysis by SWOT. At the same time in combination of company current situation, the essay gives the point of “find problems, and solve problems”, and considers key steps and executive plans for developing and completing company future strategy objectives.This thesis enumerates accurate numbers and data based on characteristics of the landscape design industry and SWOT analysis on T+A Design Company's development strategy. The purpose is to make company development strategy and workable actions by combining T+A Design's characters, which will make the company has the ability to adapt to the changing market and extend surviving space by itself. Seizing the opportunities and keeping pace with times, T&A Design will realize continuous development in the more and more fierce competition in landscape design industry.