Research On Pharmaceutical Packaging With Humanized-Designed

With the country’s strong investment in health care industry,pharmaceutical packaging industry has begun to develop rapidly,OTC drug has become a common essential goods in life.When purchasing drugs,consumers not only pay attention to the design of drug packaging,more attention is whether the design can produce emotional communication with consumers.Excellent packaging design can not only accurately convey the information of drugs,but also to ensure the safety,effectiveness and convenience of the premise,cure the patient’s condition,to give patients psychological comfort.Drug packaging should be consistent with the psychological characteristics of people,and people’s emotional resonance;in accordance with the emotional psychology,from the point of view of human nature to reflect the humanistic care of patients.Based on this,the main research object of this paper is the design of drug packaging,which can be seen everywhere in life and closely related to people’s life.In this paper,the method of combining theory with practice is studied.In theory,read a lot of domestic and foreign related theories and monographs,also from the case of drug packaging design more outstanding at home and abroad,drug packaging humanized design is convenient for later better.In the survey and practice,through interviews with designers,drug sales staff and surveys,and through a large number of drug packaging examples to analyze,summarize,and finally come to the conclusion.The following conclusions are obtained through the research of this paper:First,good packaging design should be scientific,adaptability,security on the basis of reasonable care emotional reflected designers,to "know the rationale on the basis of understanding,the design of a pass under the conditions of Hedley".Starting from the psychological needs of consumers,designed to meet the consumers’ psychological safety,convenience,humanization of drug packaging,only to understand the consumer’s mind,in order to make the design works really into consumer psychology,consumer acceptance.Second,the graphic design of packaging should have humanistic care,arouse the inner feelings of consumers,and give positive psychological suggestion.Packaging text and color design should consider different consumer groups,according to different consumer groups of psychological and living habits of the characteristics of the design.Third,the packaging structure and shape should be in line with the premise of the use of human nature,both aesthetic principles.Drug packaging design can not only convey accurate drug information,but also has advanced design ideas.Through drug packaging to reduce the consumer’s aversion to drugs,from the drug packaging of "humanized" design to meet the emotional demands of patients,to give patients psychological comfort.