Application And Research Of Tactile Design In Drug Packaging Design Of Non-visual Population

Humanized design has become the development theme of modern packaging design.Humanized design not only pays attention to users' physiological needs,but also their psychological needs.When the users of drug packaging are invisible people,due to their special physiological aspects,it will inevitably lead to their special needs for drug packaging design.This paper mainly studies and analyzes the application of tactile design in drug packaging design of non-visual population and presents the research results through packaging design.Based on the expression of design theme and the use of packaging visual elements,the design thinking summarized by the author is divided into four steps: the first step is to confirm the psychological condition,thinking mode and physiological needs of non-visual people.Set brand value orientation and philosophy.The second step is to establish the carrier of value orientation.The third step is to extract design elements from the carrier.The fourth step is to apply the extracted design elements to the packaging design.The author hopes that through this series of research and practice,he can combine the visual order beauty formed by the idea of braille with the tactile sense,and devote himself to creating both aesthetic and practical non-visual crowd drug packaging.