Integrated Packaging Design Of Century-old Brand "Wang Yuxia" Pastry

The ever-increasing living standards make people's demands become more diversified.From basic living needs to spiritual demands,they need to be satisfied.It requires package designers to have more deepened thinking about the product design,and combines market,demand,sales,logistics and culture to make integrated packaging design.Time-honored brands carry the historical,cultural and traditional spirits,but their charm has been degraded by all kinds of contemporary ideas.It leads to vague brand awareness and same packages of products of one kind,and especially the problem of how to get integrated in and connected with the current time.In the face of losses of brand history and culture and brand images,crude market competition has made these brands realize the importance of brand building.This research makes methodology research from the perspective of packaging design and uses the research methods of artistic design studies and system theory.Starting from design,it takes Hubei century-old brand "Wang Yuxia" as an example,based on existing brand culture,making integrated packaging design,improving brand LOGO and packaging,summarizing useful design cultural symbols to strengthen brand image and highlighting traditional characteristics.It uses the manifestation pattern of integrated package to design appropriate sales package and display package,so customers can better understand products.Applying the theory and methodology of integrated design to packaging design.On one hand,it can improve the basic packaging function requirement of century-old brand pastry products.On the other hand,it can highlight the national and cultural characteristics of traditional time-honored brands and increase the added value of their products,in order to promote the sales of products.