A Preliminary Study On The Structural Innovation Of Chinese Pastry Sales Packaging Design

With the continuous improvement of China’s economic level,people’s living standard has been continuously improved.The material life of the people is constantly enriched.The people in addition to solve the basic food and clothing,also to required other than the basic life need,leading to domestic pastry industry development,with the rich fancy pastry products,varieties,to the requirement of the design of the packing pastry is also constantly ascension;Besides pastry industry internal competition is fierce,homogeneous products flood the market,many want to do STH unconventional or unorthodox enterprises want to win in market competition,to cake packaging design to explore unceasingly.With the continuous development and innovation of pastry varieties and colors in our country,designers’ opinions on the packaging design of pastry are constantly changing,and the thinking concept of packaging is constantly being explored.In view of the present situation of pastry packaging in our country,there are some problems to be corrected.On this basis,the paper summarizes and combines the development trend of the pastry industry to constantly find new design and innovation.Aiming at the existing modern packaging design,not only make the packaging of actual use show better,more the pursuit of personalized characteristic,combining the characteristics of the original packing experience and existing,and will own cakes packaging concept and combined with the actual packaging,on this basis,put forward their own cakes packaging concept.However the concept of packaging,after all,still exist in the imagination,the real packaging design needs and effectively combined with the actual packaging profect collocation.