Customs·Feelings

Japan's packaging design with its unique style and characteristic was widely accepted and loved, and the tea beverage packaging design as a typical representative of the Japanese packaging design style, adhere to the traditional Japanese tea ceremony culture natural grainy zen spirit and exquisite traditional painting style, exquisite detail, connotation is rich, keeping quiet elegant design style, with distinctive regional culture characteristics. At the same time, along with the time development, in order to comply with the demand of consumer personalized and emotional, Japanese designers actively explore the emotional elements in tea beverage packaging, the application of the combination of tea beverage market environment, consumption object, buying habits and other factors, convey a kind of communication from the packing consciousness, let the consumer by tea beverage packaging can experience the feeling of "care".In this paper, based on the study of Japanese tea culture and understanding, applying the idea of traditional Japanese aesthetic comprehensive elaboration, and emotional design theory, and its in-depth analysis example Japanese tea beverage packaging culture and the use of emotional elements, reference and learn Japanese tea beverage packaging design of cultural and emotional interpretation and grasp of Chinese tea beverage packaging design idea and direction for future development, for the Chinese scholars engaged in tea beverage packaging design to provide advice and reference.