The Research On Rural Tourism Of The Tea Culture In Wuyuan County,Xiaoqi Country

Tea culture is an important part of our traditional culture. Along with rapid economic development and urbanization, people gradually began to pay more attention to the consumption of culture and ecology. Thereby, affluent tea culture consumption is turn to be a significant item of rural tourism. Under this background, my essay take the tea-cultural tourism of Xiaoqi country as the object of my research. The theoretical foundation of the following content is established by adopting the method of document material and logical analysis, questionnaire investigation, field observation and by collecting relevant information and document on tea culture and rural tourism. Besides, this paper analyze the situation of the mixing development of tea culture and rural tourism according to the above mentioned method. Plus, the existing problems is also discussed in the paper, and corresponding strategies are also given in this paper.This paper is divided into the following parts:Part one is introduction. The first part proposes the background, the research significance, the way of thinking and the research method of the thesis, then analyzes search status, related concepts;Part two summarizes the theory basic of the research. The second part analyze the core concepts and characteristics that involved in this article, defines the theory of the experience economy, sustainable development and tourism culture to lay the theoretical foundation of the following context.Part three, For the analysis of tea culture tourism in the village, the development status and the status quo of tea culture tourism in the village were studied.Part four, study the market present situation of Xiaoqi's tea culture tourism through the way of questionnaire survey. The result of survey mainly involves Tourists travel behavior characteristics analysis, Recognition analysis and preference analysis.Part five, strategies to promote rural tourism on tea culture.