Research On The Development And Utilization Of Jizhou Kiln Ceramics Firing Techniques In Rural Tourism In Ji’an County

Intangible Cultural Heritage is a precious wealth left over from human history.As China’s intangible cultural heritage,The Ceramic Firing Technique Of Jizhou Kiln is an important part of China’s history and culture.At the beginning of the 21 st century,scholars around the world have begun to study intangible cultural heritage.Many of them believe that integrating the protection and inheritance of intangible cultural heritage into the development of rural tourism can effectively activate intangible cultural heritage and also promote the development of local tourism economy.This article also conducts case analysis based on this research direction,explores the status quo of the development and utilization of Jizhou Kiln Ceramic Firing Techniques in rural tourism in Ji’an County,finds problems,analyzes the reasons and puts forward their own suggestions.Rural tourism originated in the 1980 s,with pastoral flavor as its selling point,providing tourists with a different experience from urban life.It is a new type of business in rural society.Traditional rural tourism generally involves six aspects of "food,housing,transportation,travel,shopping,and entertainment" according to the needs of tourists.Therefore,the author uses the six elements of traditional rural tourism as the starting point to study The Ceramic Firing Techniques Of Jizhou Kilns in Ji’an County.On the development and utilization of various links in rural tourism,we conducted on-site investigations,designed and distributed questionnaires.During the investigation,it was found that the activation form of Jizhou Kiln Ceramic Firing Technology in the development and utilization of rural tourism in Ji’an County was not rich enough,the ceramic firing technology and cultural and creative products of Jizhou Kiln could not meet the needs of different groups,and the supporting facilities around Jizhou Kiln scenic spot lacked cultural characteristics and other issues.In response to these problems,the author believes that there are three reasons.The first is that the tourism development plan is not optimized,the second is the lack of excellent cultural and creative product enterprises and talents,and the second is the insufficient investment in tourism supporting facilities around the scenic spot.Therefore,the author puts forward three suggestions to enrich the activation form of Jizhou Kiln Ceramic Firing Technology in rural tourism,cultivate excellent cultural and creative enterprises and talents,promote the upgrading of cultural and creative industries,and accelerate the implementation of policies to promote the development of tourism industry clusters.The integration of culture and tourism has been one of the hot topics in recent years.Many places have increased rural employment and promoted the development of rural economy by creating a "culture + tourism" model.The author hopes that the results of this study can effectively serve the rural areas of Ji’an County.The development of tourism,the protection and inheritance of Jizhou Kiln Ceramic Firing Techniques,and the integration of cultural and tourism between the two will help!...