The Research Of Haze Influents The Size Of Inbound Tourists And Potential Inbound Tourists’ Behaviors

This essay from the current research hot perspective of haze, try to use the methods of model, network questionnaire and interviewing to study of haze in the analysis of impact on the inbound tourists’ scale and the decision making of potential inbound tourists. On the one hand, from a theoretical point of view, will be a academic supplement on the weather and the study of the influence of tourism; On the other hand, from the point of view, through the quantitative chemical analysis of that conclusion, to deal with the haze of various effects on the inbound tourism market in China, propose the corresponding work mechanism and countermeasures is an effective support to solve the practical problems.Based on domestic and foreign research about tourism safety risk perception, tourism activities and comfortable degree of experience, air quality effect on the literature related to the three aspects of the destination, combined with the current hot research to determine the topics of this article. This study is divided into two main parts: the impact of the haze on the scale of inbound tourists and the impact of the haze on potential inbound tourists travel decision factors. The main contents and conclusions are as follows:(1)Based on the model built by SPSS20.0, Guangzhou and Beijing inbound tourists network attention and these two cities have nothing to do with the haze weather index, Shanghai inbound tourists network attention and haze weather index, correlation coefficient of up to 0.769. Specific impact of the value: the haze weather index rose 1 units per unit, the Shanghai inbound tourists network attention will fall by 68.687 units.(2)The impact of the emergence of the fog and haze on the inbound tourists is not real-time and corresponding, there may be a time lag. Haze weather in Shanghai and Guangzhou had no effect on the number of inbound tourists, however, index of haze weather in Beijing on the number of inbound tourists has an impact on, the correlation coefficient reached 0.78, the concrete manifestation is: for every 1 percentage point decrease the ratio of the number of days the air quality standards, will reduce the inbound tourists 44.5558 million passengers.(3)whether it is going to Beijing, Shanghai or Guangzhou respondents awareness tends to unity. Because this is only a perception of the haze itself, and doesn’t involve the relevant elements of destination tourist city. Overall assessment down, the potential of the overall attention of inbound tourists to the general level of concern is not high, only 2.81(range 1-5).(4)Haze on the potential of the overall impact of inbound tourists because of the value of the city is different, the impact of the value is also different. Specific: the impact of the haze on the potential of Beijing tourists is 3.63; the impact of the haze on potential tourists to Shanghai is 3.57; the impact of the haze on the potential of Guangzhou tourists 3.43. That is the overall impact of the haze on the three cities: Beijing>Shanghai>Guangzhou,(5)Haze on different cities of the potential impact of inbound tourists travel motivation is also different. Including: haze in Beijing and Shanghai the potential entry of tourist motives influence the largest is tourism(4.44 and 4.10, respectively), to Guangzhou potential of inbound tourists tourism motivation influence is the largest leisure(3.61).(6)Haze on the potential impact of inbound tourists in different cities of the potential factors tend to be consistent. Among them, the impact of the haze on the safety of traffic safety and personal safety elements of the body is the largest(Beijing 4.77, Shanghai 4.88, Guangzhou 4.98). Haze of the three cities of the impact of the factors of tourism to reach a consensus, the impact from the big to small: Traffic & personal safety > tourism > Travel mood > Accommodation & Catering > entertainment.(7)Traditional factors, including economic costs, social security and leisure time will be the first to affect the decision-making process of tourism, and then consider the haze factors. This means that based on the traditional factors of the first travel decisions can be based on the purpose of the haze weather conditions to change and adjust. As expected, all of the respondents, 4.2% of the potential visitors, said they would recover their travel intentions; at the same time, 13.8% of the respondents were on time they might cancel their travel plans. Assuming that 13.8% of the respondents due to the termination of their travel plans, so the haze will result in Beijing, Shanghai, Guangzhou City, a total of three cities, the number of inbound tourists to reduce the number of 4.2%-18%.