| Chinese tea culture enjoys a long history,many areas have become well-known scenic spots due to the tea culture,such as Hangzhou Meijiawu tea culture tourism area,Anxi tea culture scenic area,Hengxian Jasmine Tea Tourism District,Tianfu Tea Museum,Taiwan mountain area,Zhejiang Yangyanshan tea culture park and so on.With China’ s economic development,the national policy to develop tourist has been designed.As the Chinese tourists gradually become mature,the traditional sightseeing tourism couldn’t catch up with today’ s needs of tourists,therefore,realistic experience of culture has become a new hot consumption point.Tea culture oriented leisure experience tourism becomes a good development trend in the tourism industry.This article takes Enshi tea culture leisure experience tourism as the research object,analyses problems in Enshi tea culture leisure experience development through many ways such as the field research of Enshi tea culture,tea culture tourism resources and leisure experience tourism resources,comparing it with successful domestic tea culture leisure experience tourism cases and some questionnaire surveys.In view of the above problems,this article puts forward the development strategy,which aims to be helpful for the development of local tourism.This article can be divided into five parts.The first part discusses the background,purpose and current situation of tea culture tourism and stated the realistic meaning of these surveys.And also discusses the literature review and theoretical basis.,domestic and foreign research on the present situation of the cultural tourism,leisure travel,experience tourism,as well as the theoretical basis of this thesis.The second part analyses the present situation of tea culture leisure experience in Enshi and the customer satisfaction investigation.The third part discusses the problems of tea culture leisure experience tourism in Enshi.The fourth part discusses how to learn from foreign countries’ successful experience of similar sceneries in order to better solve our own problems.And also discusses the strategy of tea culture leisure experience tourism in Enshi.The last part is the conclusion and prospect of this paper. |
