Research On The Development Of Small And Medium Sized Foreign Trade Enterprises In Quanzhou

In recent years, the business environment of small and medium-sized foreign trade companies is being greatly changed. Among them, the small and medium-sized foreign trade companies in Quanzhou region has made great contribution to the growth of Chinese export, especially in clothes, shoes, bags and suitcases. How the huge change of external environment and the competition has direct influences on the sustainable development of enterprises. Especially after 2010, the international trade frictions increases because of the change of competition environment at home and abroad. The appreciation of RMB leads to the increase of cost. In the nation, the great rise of the price of raw material and labor wages, as well as the change of export rebates, have affected the development, even the survival of small and medium-sized enterprises in Quanzhou.In the paper, we try to do some research development strategies for small and medium-sized foreign trade enterprises in Quanzhou. Firstly, it introduces the strategic theories related to small and medium-sized foreign trade companies and the achievements in the world. Secondly, current development and dilemma of the small and medium-sized foreign trade enterprises in Quanzhou are analyzed. Thirdly, the basic business background of small and medium-sized enterprises to analyze the deep-rooted reasons. The emphasis is put on the operation strategies and internal operation. Besides, with the combination of actual circumstances of small and medium-sized foreign trade enterprises in Quanzhou, some development and reform strategies are proposed. Finally, from the macro, medium and micro aspects, the paper provides some suggestions for the government, industry and enterprises and some conclusions and expectations are made.