Gansu Innovation Group Optimization Of Diversified Development Strategy

In recent years, the grim situation of global economic development, relatively slow economic growth in the United States, the European Union economic growth, economic growth in emerging economies such as Brazil and India also is not optimistic. China’s economic development into the fast growth to the rapid growth of the new normal, pay more attention to the quality and efficiency of economic development. In the context of the economic development, our country put forward to carry out the strategy of\ "Internet +\" and \ "public entrepreneurship, peoples innovation\" and cultivate new economic growth point of the policies and measures to encourage the entrepreneurial innovation, encourage some enterprise through the Internet to speed up the transformation and upgrading traditional industry.Innovation group is a typical traditional is given priority to with business enterprise,which involves many industries, the industry is relatively decentralized, main business is not obvious, the overall operating performance of stagflation, management team loss serious, capital chain relative tension, such outstanding problems as slow in new projects. Optimize the innovation group diversification strategy, to solve the outstanding problems that exist in the operation and management, it out of a dilemma, drive the development of the enterprise had made new achievements, has important significance.In this paper, by using PEST macro environment analysis and porter five model,comprehensive analysis of the innovation group’s political, economic, social, cultural and other external development environment, especially the state’s relevant using Internet + thought to speed up the transformation and upgrading of the policy opportunities, but also to the enterprise internal operation mechanism, human resources,comprehensive control and so on has carried on the thorough analysis, sums up the results since the implementation of diversified development company, emerged in the process of the development and the main problems and difficulties, etc. Both from the external environment and internal resources, accumulation and difficulty problem,development present situation and development strategy, etc., are fully showed the innovation group need to have many years of diversified development strategy, a new optimization.In this paper, by using SWOT and Boston matrix(BCG) model, and optimize the innovation group diversification strategy choice, put forward to develop the transformation and upgrading of investment and financing services, traditional businessoptimization adjustment basic train of thought, the moderate development of modern service industry. From making diversified development battle optimization scheme, the main method of implementing diversification strategy optimization scheme, safeguard measures and so on, mainly discusses in formulating the optimization scheme is part of the overall strategic plan, the subsidiary company of outstanding development programs and annual business plan, the implementation of optimized scheme some prominent sign the performance contract, establish the strategy and plan, establish performance appraisal feedback mechanism, the implementation of the optimization scheme safeguards, outstanding organization, manpower, group control and risk mechanism.