Research On Diversification Strategy AAbout CCCC First Harbor Engineering Company

With the influence of financial crisis on China,difficulties encountered by some of state-owned enterprises in their production and management, as was reflected by the still poor economic efficiency of such enterprises,National enlargement to the investment of engineering developments to promote other related industries. But along with market economy development,large-scale enterprise group will not be Prompt adjusts the developmental strategy to move toward the deterioration inevitably. The implementation multiplication management can used to manage the Chinese large-scale enterprise group to go out the difficult position.As a large-scale enterprise group,CCCC First Harbor Engineering Company is typical of its kind. According to problems existed in large-scale enterprise group at present, point out the necessity of diversification strategy of CCCC First Harbor Engineering Company. This paper firstly explains the current situations and questions of large-scale enterprise group in China and points the Necessity of Diversification strategy about CCCC First Harbor Engineering Company. After review of research on the theory of diversification strategy at both home and abroad, and summarizes management mode, the article use SWOT method to analysis the main business, urban rail transport business, railway business and overseas markets business, and also point the problems exists in First Harbor Engineering Company. At last, construct the diversification strategy about CCCC First Harbor Engineering Company and proposed the implement strategy and countermeasures.The study of this thesis provides a pattern for large-scale construction enterprise management. This pattern provides a basis the large-scale integrated enterprise management system.