Research On PS Group's Diversification Strategy

At present,in order to be able to further improve their core competitiveness and at the same time improve the level of modern management,companies often adopt a diversified development strategy.However,when there are problems in the business process of the enterprise,the diversification strategy will make the enterprise face more severe market competition,and at the same time,aggravate the operational risks.This paper analyzes the actual problems faced by the PS Group in the development process by analyzing the internal and external factors of the group,possible opportunities and problems,etc.At the same time,the group 's own management chaos,high production costs,and poor profitability in some sectors are analyzed.Analyze other problems and find further solutions to help PS Group improve its diversified development strategy.In view of the high production costs of the PS Group,heavy burdens on enterprises,and contradictions in the industrial structure,the competitiveness of enterprises needs to be further improved.This article optimizes the strategy from the aspects of coal coke,chemical,and other sectors:shrinking the coal sector,by striving for Some non-advantaged mines are sold by means of "capacity reduction" awards,marketization,mergers and reorganizations;the development of chemical industrial parks to further expand the scale effect and dredge the chemical industry chain;vigorously develop strategic emerging industries and increase the contribution rate of high and new technologies to business growth;Further strengthen industrial synergy,promote industrial coordinated development,and promote the further optimization of PS Group's industrial diversification.In order to promote the implementation of the PS Group's diversified strategy,safeguard measures are proposed in terms of strengthening organizational management,optimizing the human resource management system,enhancing technological innovation capabilities,and strengthening capital operations.