Research On Digital Process Reengineering Strategy Of Business Personnel Management Under The Background Of Digital Transformation

In order to effectively promote the new birth of enterprise economic form,the application of mobile network technology,mobile payment,cloud computing and other technologies are integrated with enterprise development,which not only represents the technical innovation in the field of science and technology,but also represents the power of economic growth,effectively promoting the rapid development of enterprises Digital process reengineering is the product of the development of information technology,has become the focus and development trend of enterprises,enterprises through digital process reengineering to achieve change,to achieve digital efficient operation mode of all walks of life if they stay in the development track of traditional industry mode,it is bound to be eliminated Digital process reengineering is not only the choice of The Times,but also the choice of customers and companies,which is the embodiment of the core competitiveness of enterprises.Therefore,mastering the essence of digital process reengineering can be second to none in the industry,not abandoned by the development of The Times,and add power to the development of enterprises.At the beginning of the establishment of the business personnel team of Z life insurance company,there were only 50 insurance agents,30 internal business personnel management team,and the proportion of insurance agents to enterprise personnel management team was 5:3.Now,after 33 years of development,company Z has developed into a top 500 listed company with 1 million insurance agents.At the same time,the proportion of insurance agents and enterprise personnel management team is only 10:1,the proportion of insurance agents has increased sharply,the company’s strategic layout has narrowed,the proportion of enterprise personnel management team has increased,the workload has increased,and the number of office staff has decreased,This makes the low efficiency of business personnel management an obstacle to the rapid development of enterprises.Therefore,it is very necessary to introduce the management system of digital process reengineering.Digital process reengineering transforms the business strategy of business personnel from "old fixed processing mode" to "new intelligent processing mode",which increases the difficulty of digital process reengineering and reflects the improvement of technology,If digital process reengineering is realized,it will create an unrepeatable core competitiveness for Z insurance company and promote the sustainable,stable and healthy development of Z insurance company.How to realize the digital process reengineering of business personnel management has become a key issue for the development of Z life insurance company.For the research purpose of business personnel management digital process reengineering,this paper studies the strategy of business personnel management digital process reengineering through employee management theory and process reengineering theory.Under the condition of objectively recognizing the general situation and current situation of the company:firstly,the interview method is used to collect problem clues from the interviewees.After analysis,it is found that the main problems existing in the business personnel management process are the main problems existing in the business personnel management process,the main problems existing in the business personnel management data The main problems of business personnel management process and data collaboration.Secondly,after analyzing the above problems,using the employee management theory and process reengineering theory,this paper makes a strategic research on the problems and analysis contents,and determines that the construction of the personnel management platform for digital process optimization needs to standardize the induction process,strengthen the evaluation and detection function,clarify the resignation process,and establish a process tracking database Build a training platform and implement training and detection.For the construction of digital data optimization personnel management platform,it is necessary to take three aspects as the starting point:upgrading the business personnel pocket e system,upgrading the internal HR Data System in the business area and upgrading the internal HR data system of the branch company,To establish a perfect business personnel digital process management reengineering guarantee system,we should build a technical guarantee platform,establish an organizational guarantee team and clarify the system guarantee requirements.According to the logical order of raising problems,analyzing problems and solving problems,this paper studies the strategy of business personnel management digital process reengineering.Based on process reengineering theory and contingency theory,this paper can not only solve the current management dilemma,but also realize the enterprise strategic goal of Z company.It can also provide reference for the reform and innovation of life insurance industry.