Strategic Analysis Of Inspur Group Internationalization

With the China’s economic development in recent years, enhance national strength, more and more companies come out of the country to go overseas, to participate in the global competition. One is to deal with the increasingly saturated domestic market and growing competition, on the other hand for their own development needs and go overseas to seek a broader space. When the company developed to a certain extent, with the globalization of the economy, international business has become an inevitable choice for each outstanding enterprises.Inspur Group is a veteran IT companies, from chip research and development Dongfanghong Satellite began to enter the IT industry, developed and manufactured the first server, the first high-end application host, is the rare one which covers software and hardware integration solutions IT vendors. In this paper, Inspur Group case study format of the report is divided into two parts on the wave of international strategy research.The first part is the case body, introduces the Inspur Group’s development situation, the market situation, the international development process. Inspur started the process of internationalization in 2005, but until now, the entire international scale is still not big enough, the proportion of low income, while facing many challenges and problems in advancing the process of internationalization. In order to meet the requirements of development, how to further the Inspur Group’s international strategy bigger before the company’s most important issues become stronger.The second part is the case analysis, the main advantage of the international strategy theory as a basis, combined with five forces model, SWOT strategic analysis, PEST tools such as the Inspur Group’s external and internal environment analysis, and considering the core competencies of Inspur Group, combined Inspur international development Situation, layout, product promotion strategy Inspur Group global markets were analyzed. Incorporated in the analysis of past experience on the basis of the actual situation of Inspur Group, put forward the idea of the next international development strategy for the Inspur Group towards a comprehensive international made useful exploration, supplemented by the relevant security measures to ensure the realization of goals.