Research Of Marketing Auditing And Monitoring System In Zhejiang Electric Power Corporation

With the developing of economy in our country, the market of electricity is reformed. It is necessary to monitor the construction of a marketing audit system, in order to effectively carry out the refinement of marketing management and advancement control. The ZPEPC information technology, especially the completion of the deployment of a unified provincial marketing information system, centralized data storage and marketing business focus, to carry out marketing inspection monitoring provides the technical foundation.Through the study of Marketing Auditing and Monitoring System, we can bulid the Provincial and city Marketing Auditing and Monitoring System.Marketing key indicators, work quality, service quality all can be monitored. Marketing business, Daily business, customer service all can be improved. Marketing management can be more fine.This thesis describes and analyzes the scope of Zhejiang Electric Power Company Marketing Auditing and Monitoring System, implementation of the objectives, implementation methods, technical architecture, business processes, and themes, non-functional design, security design. With the study of the system,147 audit topics and 24 audit topic applications are developed in the system, and achieved mass of marketing business system for regular screening various types of data and real-time monitoring. Finally, in principle of continuous improvement, the development of the system is forecasted, and the further improvement of the system is pointed out.