Study On The Development Status And Countermeasures Of Rural E-commerce From The Background Of Rural Revitalization

Rural revitalization is a national strategy to accelerate the modernization of agriculture and rural areas in China,and a necessary requirement for building socialist modernization in an all-round way.With the continuous development of digital information technology and the diversification of new media derivatives,e-commerce plays a unique role in promoting rural economic development and social change.On the one hand,rural e-commerce can break the limitations of traditional transactions,making rural market scale continuously expand and industrial structure more reasonable.On the other hand,e-commerce brings new ideas,new technologies and new concepts to rural areas and promotes rural social development.The implementation of rural revitalization strategy provides a broader space for the development of rural e-commerce,so it is necessary to study the status quo and problems of rural e-commerce under the background of rural revitalization,and explore the causes and find countermeasures.It has been set up as a model of rural revitalization.Therefore,it is necessary to take the e-commerce development status and existing problems of Sangua Commune as the research object,analyze the reasons and find countermeasures,which has practical and theoretical significance.Therefore,this research in chaohu three melon commune as the example,USES the questionnaire survey,literature and inductive analysis and other research methods,combing analysis three melon commune electronic commerce development present situation and development conditions,according to related problem for three melon commune countermeasures and Suggestions for the development of e-commerce,in order to three melon commune e-commerce development provide some useful reference.This study firstly combs the current domestic and foreign relevant research,on this basis,combined with the knowledge obtained from the investigation,using the product life cycle theory and government public service theory to analyze the status quo and existing problems of e-commerce development in Sangua Commune.The study found that after a short entry period,sangua Commune e-commerce has stepped into the growth stage,which has played a leading role in the implementation of the existing revitalization strategy of Chaohu City and promoted the revitalization of local industry,culture,ecology,talent and organization.However,there are still some problems in its development,such as the lack of professional quality of e-commerce operators,unsatisfactory products and services of e-commerce operation,difficulties in agricultural products and poor policy implementation effect.The reasons are related to the incomplete training mechanism of local e-commerce talents,backward concept of rural e-commerce,underdeveloped cold chain technology of agricultural products storage and inadequate policy implementation.On the basis of comprehensive research results at home and abroad and drawing lessons from the exemplary experience of rural e-commerce in other areas of China,this paper puts forward countermeasures to promote the development of e-commerce in Sangua Commune in view of the existing problems in the development of e-commerce,including improving the training mechanism of rural e-commerce operators;Enrich e-commerce products and services;Strengthening the upward foundation of agricultural products and improving the level of government public services.