The Research Of Internet Enterprise Competitive Intelligence Service System Based On Requirement Level Theory

In the "Internet plus" and "creating" new upsurge effect, more and more Internet companies have emerged, compared with the traditional enterprise, the Internet under the environment of competition is more complex, constantly updated technology, at the same time facing multiple threats to the development of dynamic and growth of existing competitors and continue the emergence of new competitors and the rapid development of the Internet, enterprises want to survive and develop in such a competitive environment, it is necessary to grasp the dynamic change information of these threats, this information will deepen the formation of competitive intelligence to Internet enterprise development, with the emergence of competitive intelligence demand of Internet companies and the corresponding competitive intelligence services must emerge and development. At this time to build an Internet enterprise competitive intelligence service system is significant.This paper on Maslow’s hierarchy of needs theory as the foundation, from the perspective of enterprise life cycle starting, the dynamic analysis of the Internet enterprise in different stages of development of different competitive intelligence demand, and based on these different needs to build a oriented Internet enterprise competitive intelligence service system.Firstly, a comprehensive exposition of the basic theory of Internet companies and competitive intelligence service, including Internet companies of the definition, characteristics and life cycle, analyzed the content about competitive intelligence, competitive intelligence, competitive intelligence and competitive intelligence service system, and lay a solid theoretical foundation for the following research.Next Maslow’s hierarchy of needs theory for reference, to Internet enterprise demand level analysis, according to the basic demand to analysis Internet enterprise competitive intelligence demand and later on Internet companies at all stages of the life cycle of competitive intelligence demand were comparative study, find Internet companies in the various stages of the life cycle of Competitive Intelligence demand differences.Then, trying to build the Internet enterprise competitive intelligence service system. Construction of service system is to the competing demands of Internet enterprise oriented, before of Internet companies in the competitive intelligence demands of different stages were analyzed, respectively from the Internet enterprise competitive intelligence service system framework and elements to analyze the concrete and dynamic mechanism of the service system, the evaluation mechanism and the coordination mechanism were discussed in detail.Finally, according to the previous research, this research proposes the countermeasure of the Internet enterprise competitive intelligence service system from the macro and micro perspectives. And after the analysis of the problems and prospects of this paper.